Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

• An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
• On demand inventory/buying
• Non-guaranteed inventory with CPM floor
• Inventory is available to buyer after all direct and Preferred Deals
• Google/GAM integration AdX
• Campaign Management/Trafficking and creative implementation supported on buy side
• IAB desktop and mobile
  • IAB ad sizes listed on site for both Autotrader and KBB
  • Targeting is NOT available