This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

• Retention ads feature hyperlinks to shopping activities.
• Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

• Templated unit is KBB produced and requires agency images, copy, URLs, and tags
• Hyperlinks click-through to OEM site
• Features advertiser’s model