The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com

More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.

The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

Available only to CAMP 360 partners. This is a content section designed for the OEM to include relevant content about vehicle features, images, and capabilities to supplement KBB page content in more marketing-friendly format.

Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.

OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience. 

Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.

Programmatic Benefits include

• Leverage automation to execute the media buying process in real time
• COX Automotive has integrations with multiple ad tech partners
• Clients have flexibility to select from multiple programmatic strategies

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

• An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
• On demand inventory/buying
• Non-guaranteed inventory with CPM floor
• Inventory is available to buyer after all direct and Preferred Deals
• Google/GAM integration AdX
• Campaign Management/Trafficking and creative implementation supported on buy side
• IAB desktop and mobile
  • IAB ad sizes listed on site for both Autotrader and KBB
  • Targeting is NOT available