Programmatic Benefits include
- Leverage automation to execute the media buying process in real time
- COX Automotive has integrations with multiple ad tech partners
- Clients have flexibility to select from multiple programmatic strategies
Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.
Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.
Pricing: CPM Floors