Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.
Opportunity highlights include:
- Autotrader Classics Homepage – Leaderboard, Medium Rectangle
- Autotrader Classics Run of Site – Leaderboard, Medium Rectangle
Dominate the search form with the most prominent message on the page.
Large ad footprint offers more branding and messaging.
Standard IAB size allows you to utilize existing creative with your own tags.
Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction Deals:
Standard Private Auction:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with CPM floor
- Inventory is available to buyer after all direct and Preferred Deals
- Google/GAM integration
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available
2022 Ad Solutions portfolio comprises of Audience capabilities.
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with FIXED CPM
- Inventory is available to buyer after all direct and before it becomes auction eligible
- Google/GAM integration
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- Use IAB ad sizes listed on site for both Autotrader and KBB
Audience PDs available:
Segments:
- Luxury Bodystyle (60/30 day)
- Luxury Car
- Luxury SUV
- Luxury Used/Certified Pre-Owned (CPO)
- Luxury All
- Standard Body Style (60/30 day)
- Car
- Truck
- SUV
- Hybrid/Electric
- Van
- Commercial Van
- Wagon
- Owners (60/30 day)
- Owners Car
- Owners Truck
- Owners SUV
Search Path (60/30 day):
- Used/Certified Pre-Owned (CPO) Car
- Used/Certified Pre-Owned (CPO) Truck
- Used/Certified Pre-Owned (CPO) SUV
- Used/Certified Pre-Owned (CPO) All
Loyalists:
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching Autotrader/KBB for that make.
Defectors:
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching Autotrader/KBB for that make.
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Featured Offers is a Native IAB template that highlights a relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).