The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.

When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.

If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.

Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.

Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/

 

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.

Pricing: CPM Floors

Programmatic Benefits include