The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.
- Grow awareness and consideration across KBB cycle paths
- Connect with KBB’s quality in-market audience cost-efficiently
- Choose your audience for greater relevance to your campaign message
- Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
- Run of Motorcycle
- Run of Personal Watercraft
- Run of Snowmobile
- Flexible options allow for increased impressions during key weeks or months and/or sustaining support
This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.
- Retention ads feature hyperlinks to shopping activities.
- Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.
Ad Serving:
- Templated unit is KBB produced and requires agency images, copy, URLs, and tags
- Hyperlinks click-through to OEM site
- Features advertiser’s model
Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness
The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal
Clicks-through to OEM site
Impressions are non-guaranteed, subject to price competition
Leverage competitive Native trade-in creative to intercept shoppers known to be in-market with a vehicle to trade. The Trade-In Calculator will calculate the potential net cost for a new vehicle using MSRP less the KBB estimated trade-in value* based on vehicle condition or owner determined value, down payment, loan term, and interest rate. *Not available in all states.