Upper-Funnel Archives

Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Opportunity highlights include:

Autotrader Classics Homepage – Leaderboard, Medium Rectangle
Autotrader Classics Run of Site – Leaderboard, Medium Rectangle

We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web

The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences

Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties

Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
Reaffirm shopper confidence in your brand/model

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant Cox Automotive Marketing Partnership client is available. When Cox Automotive Marketing Partnership client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

2022 Ad Solutions portfolio comprises of Audience capabilities.

Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.

Opportunity Highlights:

Influence shoppers actively in the decision-making process in real-time
Leverage dynamic creative or create specific ad campaigns
- Reach specific shoppers who are:
  - Considering
  - Disregarding
  - Equally considering
  - Deflecting
  - Undecided

IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout, Vehicle Recommendation.

Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.

HIGHLIGHTS

Enhanced product page experience
Retention exclusivity for all participating models
CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | COX Automotive Marketing Partnership

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging