Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
KBB Run of Cycle Section
Targets in-market motorcycle shoppers cost-effectively – with flexible options allowing for increased impressions during key weeks or months and/or sustaining support.
The IAB ads serve across the site, wherever impressions are available, up to impression goal.
Now available for all devices. Hyperlinks click-through to OEM site. Templated unit is KBB.com produced and requires agency images, copy, URLs, and tags.
Shopping Tools Module
Available advertiser types: National/Tier 1, Regional/Tier 2, and Certified
Research Tools STM Medium Rectangle/Leaderboard is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
Editorial Native (adaptive-responsive).
Capture on-the-go, in-market car shoppers by immersing them in your brand and message with this attention-getting ad unit.
The Homepage Editorial Sponsorship on Smartphone allows this rapidly growing audience to experience brand and model messaging from a commanding position on the KBB homepage.
Upon expansion, short editorial content gives the user an “at-a-glance” snapshot of the model with an opportunity to learn more about the vehicle by linking to OEM’s desired destination page.
Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Calculator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.
Featured Content serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).