Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
KBB Run of Cycle Section
Targets in-market motorcycle shoppers cost-effectively – with flexible options allowing for increased impressions during key weeks or months and/or sustaining support.
The IAB ads serve across the site, wherever impressions are available, up to impression goal.
Now available for all devices. Hyperlinks click-through to OEM site. Templated unit is KBB.com produced and requires agency images, copy, URLs, and tags.
Shopping Tools Module
Available advertiser types: National/Tier 1, Regional/Tier 2, and Certified
Research Tools STM Medium Rectangle/Leaderboard is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Calculator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.
The Certified Pre-Owned (CPO) Listings Module provides OEMs with a unique marketing opportunity along the Used Car and CPO path pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the Certified Pre-Owned Listings Module presents three models for consideration. The module carousels allowing the user to view more vehicles. A prominent CTA button clicks through to the OEM’s Classifieds page on KBB.com.
If listings are not available, different creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM’s Classifieds page.
Grows awareness/consideration among KBB.com’s quality in-market mobile audience and drives cost-efficient KPIs
Segment ads are category targeted placements. Segment targeting options are: ATV, Dual Sport, Motocross, Off-Road, Scooter, Sport Bike, Touring, Street Bike & Cruiser