Now available for all devices. Hyperlinks click-through to OEM site. Templated unit is KBB.com produced and requires agency images, copy, URLs, and tags.
Shopping Tools Module
Available advertiser types: National/Tier 1, Regional/Tier 2, and Certified
Research Tools STM Medium Rectangle/Leaderboard is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Calculator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.
Grows awareness/consideration among KBB.com’s quality in-market mobile audience and drives cost-efficient KPIs
Segment ads are category targeted placements. Segment targeting options are: ATV, Dual Sport, Motocross, Off-Road, Scooter, Sport Bike, Touring, Street Bike & Cruiser