Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Calculator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.
Featured Content serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Segment ads are category targeted placements. Segment targeting options are: ATV, Dual Sport, Motocross, Off-Road, Scooter, Sport Bike, Touring, Street Bike & Cruiser