Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Calculator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.
The Certified Pre-Owned (CPO) Listings Module provides OEMs with a unique marketing opportunity along the Used Car and CPO path pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the Certified Pre-Owned Listings Module presents three models for consideration. The module carousels allowing the user to view more vehicles. A prominent CTA button clicks through to the OEM’s Classifieds page on KBB.com.
If listings are not available, different creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM’s Classifieds page.
Featured Content serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Segment ads are category targeted placements. Segment targeting options are: ATV, Dual Sport, Motocross, Off-Road, Scooter, Sport Bike, Touring, Street Bike & Cruiser