Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.

Targeted placement on the homepage, search results and vehicle details pages with a canvas for advertiser messaging.

Grows awareness/consideration among KBB.com’s quality in-market mobile audience and drives cost-efficient KPIs