Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
KBB Run of Cycle Section
Targets in-market motorcycle shoppers cost-effectively – with flexible options allowing for increased impressions during key weeks or months and/or sustaining support.
The IAB ads serve across the site, wherever impressions are available, up to impression goal.
Targeted placement on the homepage, search results and vehicle details pages with a canvas for advertiser messaging.
Grows awareness/consideration among KBB.com’s quality in-market mobile audience and drives cost-efficient KPIs
Featured Content serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Segment ads are category targeted placements. Segment targeting options are: ATV, Dual Sport, Motocross, Off-Road, Scooter, Sport Bike, Touring, Street Bike & Cruiser