Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
Targeted placement on the homepage, search results and vehicle details pages with a canvas for advertiser messaging.
Now available for all devices. Hyperlinks click-through to OEM site. Templated unit is KBB.com produced and requires agency images, copy, URLs, and tags.
Shopping Tools Module
Available advertiser types: National/Tier 1, Regional/Tier 2, and Certified
Research Tools STM Medium Rectangle/Leaderboard is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
Grows awareness/consideration among KBB.com’s quality in-market mobile audience and drives cost-efficient KPIs