Advertising Trends Archives

How brands are learning to use digital video to drive profitable sales

Major Findings

1) Digital Video Will Become a Key Revenue Generator for Marketers
2) Marketers’ Perceptions of Digital Video Are Shifting
3) Evidence Shows Strong Potential for Digital Video to Drive ROI
4) Measurement Providers Share Key Digital Video Success Drivers

10 Predictions for 2017

1) Artificial Intelligence won’t put marketers out of work – yet
2) Some time in 2017, a live digital video stream will achieve a primetime tv-size audience
3) Internet users still won’t change their behaviors despite hacking scares
4) Chatbots – lots of talk, not so much action
5) 2017 will be the year of ‘authentically mobile experiences’
6) Online grocery shopping will jump in 2017, with brick-and-mortar stores playing a starring role
7) Marketers will make the move to more complex forms of attribution modeling in 2017
8) Next year will be the tipping point for mobile messaging, as more than half of mobile users will use such apps
9) Influences will take a significant chunk of the ad market in 2017
10) virtual reality won’t be a significant marketing channel until hardware becomes more widespread

Automotive Shopping Moments on Smartphone

> Which car is best moments

> Is it right for me moments

> Can I afford it moments

> Where should I buy it moments

> Am I getting a deal moments

Our mobile-first world creates tremendous growth opportunities for marketers, and those who are evolving their approach to measurement to account for this new behavior are seeing the greatest results. We looked at the three core beliefs about measurement shared by leading marketers.

For growth-driven marketers, measurement isn’t an afterthought. It’s one of the key reasons they’re succeeding and growing in an ever-changing, mobile-first world. By evolving their approach to focus on business objectives first, use available tools and resources to bridge the gaps, and test bigger questions, they’re learning more quickly what really drives value.

It’s worth asking how you can take your own step forward on this journey. Do your KPIs accurately reflect your top business objectives? Do you know where you can and can’t attribute the impact of mobile on your business? And, how can you bridge those gaps? Have you experimented to find new business value from mobile?

Leading marketers don’t have a secret tool or a perfect KPI, but they do have the mindset to recognize the new opportunities and challenges brought on by mobile, and the flexibility to rethink measurement for growth.

As the automotive industry undergoes transformational change, old assumptions about consumer habits are being challenged. Looking at the latest automotive industry data and recent Google Consumer Survey results, here are the three most pronounced shifts.

The three trends are:
1) People who use car-sharing also buy cars
2) Consumer behavior us changing – and video is leading the drive
3) Bold brands think digital first

Behavioral data and consumer insights help drive a more customized approach

Approaches to personalized marketing at their company according to senior marketers in the U.S. and Western Europe.

Use data extracted from loyalty and customer value programs to create relevant personalized offers 69%
Use behavior-based data to develop the right content based on insights and emotions 97%
Use customer data to create individualized content and offers on a channel-specific basis 64%
Integrate customer data to create individualized content and offers by demographics 61%
Use customer data to create targeted content and offers by demographics 52%
Use demographic categories to create at least some level of personalization for unidentified prospected customers 37%

Throughout the day in hundreds of micro-moments, people count on their mobile devices for information and inspiration. These I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments are big opportunities for your brand to win people over and influence their purchases and preferences. Explore this collection to understand the basics of what micro-moments are, why they matter, and how to think about winning four critical types.

Executive Summary topics:
1) Connectivity and digitization is sky rocketing
2) The countdown for disruption has already started
3) The center of gravity of the customer relationship will shift
4) Business models will be circling in different orbits
5) Data is the fuel that informational engineering ignites
6) The race to the planet of data has not been decided

This StatPack includes updated eMarketer forecasts and third-party data for two key areas: U.S. Social Network Usage and U.S. Social Network Ad Spending

Topics include:
1) Total Social Network Usage and User Demographics
2) Facebook/Twitter/Instagram/Snapchat/Pinterest/Tumblr Usage
3) U.S. Social Network Ad Spending
4) Facebook/Twitter/Instagram/LinkedIn Ad Revenues

High customer confidence and low interest rates point to a happy 2016 for automakers