BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce.
The 2016 Car Buyer Journey Study, commissioned by Cox Automotive in partnership with IHS Automotive, is intended to provide annual industry insights pertaining to how consumers shop, research, and make purchase decisions for new and used vehicles. The 2016 Car Buyer Journey Study was conducted among a random representative sample of online/offline car buyers. A total of 2,131 recent car buyers/leasers completed the survey in October 2015.
comScore is a leading cross-platform measurements company that precisely measures audiences, brands, and customer behavior everywhere
Gauge consumer awareness of the diesel emission standards issue from September 2015
Understand consumers reactions towards the issue and Volkswagen AG
Identify the impact the issue has on current and potential owners of Volkswagen vehicles
See if the actions taken by Volkswagen so far are sufficient among consumers