Source: Perspective Lippincott

Luxury Shopper Study by the KBB Strategic Insights team.

Study goals: define the luxury audience: what are the demographic differences, what are the psychographic differences, how likely are shoppers to switch brands. Shopper perceptions are also evaluated, such as which brand is top of mind for luxury, does price point define a brand, does brand affect vehicle image, car a brand be both a luxury and non-luxury.

Auto dealer advertising checklist
1) Define your digital advertising strategy
2) Update your website and build a mobile site
3) Invest in search advertising on all search platforms
4) Create device-specific search campaigns
5) Leverage marquee search ad formats to drive conversions
6) Test your ad copy
7) Find a digital marketing agency to help

The KBB Car Sharing Study seeks to understand the impact of Ride-sharing and Vehicle-sharing on vehicle ownership, future purchase intent and current and future transportation habits. The study objectives were to assess the awareness and use of Ride/Car Sharing services, to identify need states and occasions where car sharing services may be used as well as the impact on traditional transit options.

AutoTrader.com conducted a quantitative online survey in August 2014.
A total of 450 interviews were completed, split evenly among new, used and CPO considerers.
To qualify, respondents must have been planning to purchase a vehicle in the next 6 months.