This research provides knowledge to Nissan key competition, popular vehicle segments, and shopping behaviors on KBB.com.

Chevrolet Market Review: prepared for Agency 720 and updated for CDK Global

Provides a state of the market, KBB.com site trends and segment traffic trends

Measuring the impact of automotive advertising during the Super Bowl. Kelley Blue Book Big Game Automotive Advertising Results – Survey, 2016. Insight to Super Bowl commercial views impacts to digital site traffic and outlines the favorite commercial rankings.

comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere

comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere

Example slide headlines:
Nearly 4 in 10 KBB.com Shoppers are open to purchasing used
85% of KBB.com Shoppers are primarily interested in purchasing new
6 in 10 KBB.com Visitors are open to purchasing different makes during their research
KBB.com is the most visited third-party site among online auto shoppers
Pricing and Vehicle Research Tools were the most useful content to shoppers who favor KBB.com