Behavioral data and consumer insights help drive a more customized approach

Approaches to personalized marketing at their company according to senior marketers in the U.S. and Western Europe.

Throughout the day in hundreds of micro-moments, people count on their mobile devices for information and inspiration. These I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments are big opportunities for your brand to win people over and influence their purchases​ and preferences. Explore this collection to understand the basics of what micro-moments are, why they matter, and ​how to think about winning four critical types.

Media topics include insights on: eBay Motors, CarFax, Proactive Dealer Solution

Software topics include insights on: DealeSocket, ELEAD, AutoLoop/Infomedia

Observed trends: digital retailing (DR) and Analytics

NADA Conference Update COX Automotive

Media topic insights include:, Black Book, CarFax, and DRIVIN

Software topic insights include: CDK Global, DealersLink

Observed Trends: Sourcing Solutions, vendors of note are:
1) Consumer-to-Dealer (Trade-In),, Carphoria, eAutoAppraise, Auction Simplified “Broadcast Appraisal”
2) Dealer-to-Dealer (trade Networks): Auction Simplified, DealerCue, and Dealer Market Exchange

NADA Conference Update COX Automotive

Media topics include:, CarGurus, TrueCar, eBay Motors
Software topics include: Pearl Technology, NCC (National Credit Center), and AutoAlert and DealerFX

This StatPack includes updated eMarketer forecasts and third-party data for two key areas: U.S. Social Network Usage and U.S. Social Network Ad Spending

Topics include:
1) Total Social Network Usage and User Demographics
2) Facebook/Twitter/Instagram/Snapchat/Pinterest/Tumblr Usage
3) U.S. Social Network Ad Spending
4) Facebook/Twitter/Instagram/LinkedIn Ad Revenues

Visual Web, Minimalist Navigation Tools Drive Increases in Shopper Satisfaction with Third-Party
Automotive Websites, Says J.D. Power

Following are the key findings of the 2016 study:
1) Visual Web Influences Site Preference: The study finds that the highest-scoring third-party auto
websites employ heavy use of visual Web design elements such as edge-to-edge imagery, cleaner
spacing and aesthetically pleasing call-to-action colors.
2) Expert Reviews Must Cover the Basics: Content is king when it comes to satisfying shoppers on
third-party sites, which includes ratings and reviews. Shoppers indicate the most important
content to cover in an expert review is safety (38%), performance (24%) and functionality (11%).
3) Satisfaction Drives Loyalty and Advocacy: The study finds that 83% of highly satisfied shoppers
(overall satisfaction scores of 901 or higher) using third-party websites say they “definitely will”

Time frame: Jan. 13 through Jan. 19, 2016