Time frame: 2/24/14 – 4/30/14

Higher position on article led to more user engagement with video

Lift in new car traffic and engagement during launch

YoY and QoQ lift in consideration

Ford/Lincoln Own The Segment

KBB Traffic: Ford has maintained a strong position against key competitors with 20% of all KBB traffic – Slide 3

Own The Segment traffic to Ford Models has jumped 75% since KBBs Homepage redesign – Slide 6

Ford’s New Car Hub activities jumped 3% month-over-month with Incentives (+12% MoM), Ratings (+8% MoM) and (+7% MoM) seeing the highest month-over-month gains – Slide 10

Lincoln’s New Car Hub activities increased by 8% MoM with Photos Viewed (+125% MoM), Cost-To-Own (+67% MoM) and Pricing (+14% MoM) – Slide 13

Ford Accelerators (2016)

Strategies:
a) Multi-model campaigns help drive awareness and gain competitive share at the brand level.
b) Position F150 based on capabilities as a potential target for people considering the midsize truck segment.

Gen Z teens are digital natives, but place high value on face-to-face interactions

Advertisements and social media are more influential over Gen Z’s decisions

Time frame: Jan. 13 through Jan. 19, 2016

Insights include: purchase time frame, cross-shopping/reverse cross-shopping, loyalty comparisons, defection trends, page view consumption by brand

This Used Car Market Report includes forward-looking statements about the industry and the economy which are based on current expectations, assumptions, and information presently available to Cox Automotive. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. Actual results for future periods may vary materially
from those expressed or implied in this report. The information in this report may not be accurate or complete, and is provided solely as a reference for the matters addressed in this report. Cox Automotive disclaims any liability for the use of the information in this report.

The 2016 State of Self-Driving Automotive Innovation