Luxury Study 2.0 – Opportunities to Grow the Luxury Market
Luxury Brands can differentiate with the consumer experience
Retain Owners – one-third of luxury vehicle owners are open to considering non-luxury for their next vehicle
Luxury brands have an opportunity to grow by reaching those shoppers who are “on the fence” by showing the value of the luxury brand experience
Shoppers view luxury and non-luxury vehicles similarly based on interiors, despite the pricing differential
When it comes to advertising, consider highlighting the interior features that resonate most with shoppers
> Interior attractiveness is driven mainly by paneling and seats
> Warranty and dealership experience are significantly more important to luxury shoppers
Cadillac Market Insights 2016 covers these topics: Redefining Luxury: What A Recent KBB.com Study Revealed, Where is Cadillac in the Market Place Today?, Showcasing Cadillac on KBB.com
This research provides knowledge to Nissan key competition, popular vehicle segments, and shopping behaviors on KBB.com.
Chevrolet Market Review: prepared for Agency 720 and updated for CDK Global
Provides a state of the market, KBB.com site trends and segment traffic trends
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.