We surveyed consumers about streaming content and the evaluated their reaction to a video on the KBB streaming channel.
Survey Dates: February 11th – 18th, 2016 (n=119)
Chat Dates: February 25th (n=10)

It’s recommended to launch the KBB channel beyond
Roku, as most consumers do not own one, and would
A large proportion of consumers stream content to not purchase one in order to watch the channel.

This StatPack includes updated eMarketer forecasts and third-party data for two key areas: U.S. Social Network Usage and U.S. Social Network Ad Spending

Topics include:
1) Total Social Network Usage and User Demographics
2) Facebook/Twitter/Instagram/Snapchat/Pinterest/Tumblr Usage
3) U.S. Social Network Ad Spending
4) Facebook/Twitter/Instagram/LinkedIn Ad Revenues

Learn how technology is transforming auto ownership & purchasing.

Future of Automotive Retailing

Topics covered include:
1) The future of personal mobility – analyzes the extent to which autonomous vehicle technologies become pervasive – focused on personal owned vehicles & shared mobility
2) Preparing for the future of mobility – capabilities in the future states of mobility

The most immediate and pressing challenge for automakers and dealers comes from the rise of pay-per-use transportation, which when mature could undermine a century-old business model built on selling cars to individuals and families.

High customer confidence and low interest rates point to a happy 2016 for automakers

Visual Web, Minimalist Navigation Tools Drive Increases in Shopper Satisfaction with Third-Party
Automotive Websites, Says J.D. Power

Following are the key findings of the 2016 study:
1) Visual Web Influences Site Preference: The study finds that the highest-scoring third-party auto
websites employ heavy use of visual Web design elements such as edge-to-edge imagery, cleaner
spacing and aesthetically pleasing call-to-action colors.
2) Expert Reviews Must Cover the Basics: Content is king when it comes to satisfying shoppers on
third-party sites, which includes ratings and reviews. Shoppers indicate the most important
content to cover in an expert review is safety (38%), performance (24%) and functionality (11%).
3) Satisfaction Drives Loyalty and Advocacy: The study finds that 83% of highly satisfied shoppers
(overall satisfaction scores of 901 or higher) using third-party websites say they “definitely will”

The 2016 State of Self-Driving Automotive Innovation