1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Media topics include insights on: eBay Motors, CarFax, Proactive Dealer Solution
Software topics include insights on: DealeSocket, ELEAD, AutoLoop/Infomedia
Observed trends: digital retailing (DR) and Analytics
NADA Conference Update COX Automotive
Media topic insights include: Edmunds.com, Black Book, CarFax, and DRIVIN
Software topic insights include: CDK Global, DealersLink
Observed Trends: Sourcing Solutions, vendors of note are:
1) Consumer-to-Dealer (Trade-In) Cars.com, Edmunds.com, Carphoria, eAutoAppraise, Auction Simplified “Broadcast Appraisal”
2) Dealer-to-Dealer (trade Networks): Auction Simplified, DealerCue, and Dealer Market Exchange
NADA Conference Update COX Automotive
Media topics include: Cars.com, CarGurus, TrueCar, eBay Motors
Software topics include: Pearl Technology, NCC (National Credit Center), and AutoAlert and DealerFX
Study Objectives
1) Measure the usefulness of third-party automotive websites in terms of meeting the needs of consumers shopping for a new or used vehicle
2) Help website developers determine best practices used by third-party automotive websites
3) Quantify the relationship between site usefulness and a site’s ability to build loyal visitors and advocates for the site
Next Relevant J.D. Power Report Scheduled for: Get ready for the next release of the Automotive Mobile Site Study (AMS) which is tentatively set to begin fielding on 7/19/2016 (AMS Releases in October)
Toyota Highlander Accelerator Key Takeaways:
Higher Engagement Rate on Highlander Accelerator (0.70%) than Benchmark (0.56%)
Strong video engagement; 65% Completed Video plays
Strong CTR on Mobile Compare & Consider Entry (CTR = 0.37%) and Landing Page (CTR = 2.00%)
Campaign increased top-of-mind awareness for Toyota Highlander
Highlander lifted mid-size utility vehicle traffic 3pts higher during the campaign period, compared to the pre-Accelerator period
Highlander share of traffic increased amongst all Toyota hub models and its competitive set
Based on cross-shopping, Highlander redesign has helped better define the competitive set in the eyes of the consumer