10 Predictions for 2017

1) Artificial Intelligence won’t put marketers out of work – yet
2) Some time in 2017, a live digital video stream will achieve a primetime tv-size audience
3) Internet users still won’t change their behaviors despite hacking scares
4) Chatbots – lots of talk, not so much action
5) 2017 will be the year of ‘authentically mobile experiences’
6) Online grocery shopping will jump in 2017, with brick-and-mortar stores playing a starring role
7) Marketers will make the move to more complex forms of attribution modeling in 2017
8) Next year will be the tipping point for mobile messaging, as more than half of mobile users will use such apps
9) Influences will take a significant chunk of the ad market in 2017
10) virtual reality won’t be a significant marketing channel until hardware becomes more widespread

Behavioral data and consumer insights help drive a more customized approach

Approaches to personalized marketing at their company according to senior marketers in the U.S. and Western Europe.

This StatPack includes updated eMarketer forecasts and third-party data for two key areas: U.S. Social Network Usage and U.S. Social Network Ad Spending

Topics include:
1) Total Social Network Usage and User Demographics
2) Facebook/Twitter/Instagram/Snapchat/Pinterest/Tumblr Usage
3) U.S. Social Network Ad Spending
4) Facebook/Twitter/Instagram/LinkedIn Ad Revenues

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce.