Homepage execution was successful in driving over 11K engagements on the expanded module resulting in a 391% engagement rate (Slide 4)
Lincoln MKC gained 34% in competitive share on New Car Hub page views during homepage takeover
New Car Homepage ad clicks and sidekick engagements performed at least 2.5 times higher than benchmark
Media Blitz placements delivered performed 54% above run of site benchmark while delivering over 10K visitors to Lincoln.com
Lincoln MKC retention ad performance jumped 15% while featuring the integrated wallpaper
MKC’s mobile placements delivered over 13 million impressions creating brand awareness while performing over 4 times higher than desktop placements (0.48% CTR)
October 2014 – January 2015
Tablet advertising included Brand Center Sponsorship – Brand Center, Model Centers; Luxury
Insights include: purchase time frame, cross-shopping/reverse cross-shopping, loyalty comparisons, defection trends, page view consumption by brand
Gen Z teens are digital natives, but place high value on face-to-face interactions
Advertisements and social media are more influential over Gen Z’s decisions
The 2016 State of Self-Driving Automotive Innovation
This Used Car Market Report includes forward-looking statements about the industry and the economy which are based on current expectations, assumptions, and information presently available to Cox Automotive. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. Actual results for future periods may vary materially
from those expressed or implied in this report. The information in this report may not be accurate or complete, and is provided solely as a reference for the matters addressed in this report. Cox Automotive disclaims any liability for the use of the information in this report.
This research provides knowledge to Nissan key competition, popular vehicle segments, and shopping behaviors on KBB.com.
Chevrolet Market Review: prepared for Agency 720 and updated for CDK Global
Provides a state of the market, KBB.com site trends and segment traffic trends