Overview: Significant volume of Toyota shopping activity, KBB.com Expert and Compare cars are key for Toyota shoppers, 26% Higher activity on Lexus new car pricing pages than competitive set, over 7.2M Toyota trade-in reports generated, driving qualified shoppers to Toyota, Toyota sponsorships drive more lower funnel activities, more Lexus content researched during RX homepage takeover, homepage takeover increases engagement.

Toyota Core 4 Insights:
A. The pace of growth is slowing
B. Income growth has been stagnant since the late ’90s
C. U.S. consumer confidence gains have stalled, foreshadowing a sales plateau
D. Consumer vehicle purchasing power is on the decline
E. Incentive spending is rising to sustain the record sales pace
F. Subprime is now accounting for a higher portion of the mix
G. Opportunity for non-lux OEMs to ‘turn the tides’ back if economy does stall out
H. RAV4 share of compact SUV has grown slightly
I. Cross-shopping review for Camry XS, Corolla XS, RAV4, Prius XS
J. Everything except Prius has increased in loyalty over past 2 years
K. Camry is being priced near the segment average
L. Corolla is priced below segment average – created an opportunity to translate consumers to higher trims / Affordability opportunity
M. RAV4 vs. compact SUV pricing curves
N. Prius is priced below other alternative fuel vehicles… / leads its competitive set in perceptions in nearly every category
O. Camry perceptions are very high
P. RAV4 does not lead any factor, but above average on all

High customer confidence and low interest rates point to a happy 2016 for automakers

Visual Web, Minimalist Navigation Tools Drive Increases in Shopper Satisfaction with Third-Party
Automotive Websites, Says J.D. Power

Following are the key findings of the 2016 study:
1) Visual Web Influences Site Preference: The study finds that the highest-scoring third-party auto
websites employ heavy use of visual Web design elements such as edge-to-edge imagery, cleaner
spacing and aesthetically pleasing call-to-action colors.
2) Expert Reviews Must Cover the Basics: Content is king when it comes to satisfying shoppers on
third-party sites, which includes ratings and reviews. Shoppers indicate the most important
content to cover in an expert review is safety (38%), performance (24%) and functionality (11%).
3) Satisfaction Drives Loyalty and Advocacy: The study finds that 83% of highly satisfied shoppers
(overall satisfaction scores of 901 or higher) using third-party websites say they “definitely will”

Key Takeaways:

Advertiser C Boosts Share of Investment 150%
Advertiser C Shifts Behavioral Landscape
Jeep is now a Top Defection Destination for LR Owners
JLR Shoppers Gain Exposure to Competitor Ads
Jeep is Garnering Increasing Interest Among LR Shoppers
Jaguar Shoppers are Considering Vehicles in Both Luxury and Non-Lux Segments
Subcompact SUV Segment Will Be a Huge 2015 Focus
Upcoming Competitor New Model Launches and Redesigns for 2014 – 2015