Media topics include insights on: eBay Motors, CarFax, Proactive Dealer Solution

Software topics include insights on: DealeSocket, ELEAD, AutoLoop/Infomedia

Observed trends: digital retailing (DR) and Analytics

The 2016 Car Buyer Journey Study, commissioned by Cox Automotive in partnership with IHS Automotive, is intended to provide annual industry insights pertaining to how consumers shop, research, and make purchase decisions for new and used vehicles. The 2016 Car Buyer Journey Study was conducted among a random representative sample of online/offline car buyers. A total of 2,131 recent car buyers/leasers completed the survey in October 2015.

The annual CPO Study measures shopper and owner attitudes about CPO vehicles. Consistent with industry projections, shopper consideration of CPO increased this year. CPO owners tend to be satisfied with their vehicles, and become loyal to the make and dealer. conducted a quantitative online survey in August 2014.
A total of 450 interviews were completed, split evenly among new, used and CPO considerers.
To qualify, respondents must have been planning to purchase a vehicle in the next 6 months.