10 Predictions for 2017
1) Artificial Intelligence won’t put marketers out of work – yet
2) Some time in 2017, a live digital video stream will achieve a primetime tv-size audience
3) Internet users still won’t change their behaviors despite hacking scares
4) Chatbots – lots of talk, not so much action
5) 2017 will be the year of ‘authentically mobile experiences’
6) Online grocery shopping will jump in 2017, with brick-and-mortar stores playing a starring role
7) Marketers will make the move to more complex forms of attribution modeling in 2017
8) Next year will be the tipping point for mobile messaging, as more than half of mobile users will use such apps
9) Influences will take a significant chunk of the ad market in 2017
10) virtual reality won’t be a significant marketing channel until hardware becomes more widespread
How brands are learning to use digital video to drive profitable sales
Major Findings
1) Digital Video Will Become a Key Revenue Generator for Marketers
2) Marketers’ Perceptions of Digital Video Are Shifting
3) Evidence Shows Strong Potential for Digital Video to Drive ROI
4) Measurement Providers Share Key Digital Video Success Drivers
Automotive Shopping Moments on Smartphone
> Which car is best moments
> Is it right for me moments
> Can I afford it moments
> Where should I buy it moments
> Am I getting a deal moments
NADA Conference Update COX Automotive
Media topics include: Cars.com, CarGurus, TrueCar, eBay Motors
Software topics include: Pearl Technology, NCC (National Credit Center), and AutoAlert and DealerFX
NADA Conference Update COX Automotive
Media topic insights include: Edmunds.com, Black Book, CarFax, and DRIVIN
Software topic insights include: CDK Global, DealersLink
Observed Trends: Sourcing Solutions, vendors of note are:
1) Consumer-to-Dealer (Trade-In) Cars.com, Edmunds.com, Carphoria, eAutoAppraise, Auction Simplified “Broadcast Appraisal”
2) Dealer-to-Dealer (trade Networks): Auction Simplified, DealerCue, and Dealer Market Exchange
Media topics include insights on: eBay Motors, CarFax, Proactive Dealer Solution
Software topics include insights on: DealeSocket, ELEAD, AutoLoop/Infomedia
Observed trends: digital retailing (DR) and Analytics
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Learn how technology is transforming auto ownership & purchasing.
We surveyed consumers about streaming content and the evaluated their reaction to a video on the KBB streaming channel.
Survey Dates: February 11th – 18th, 2016 (n=119)
Chat Dates: February 25th (n=10)
It’s recommended to launch the KBB channel beyond
Roku, as most consumers do not own one, and would
A large proportion of consumers stream content to not purchase one in order to watch the channel.