Study Objectives
1) Measure the usefulness of third-party automotive websites in terms of meeting the needs of consumers shopping for a new or used vehicle
2) Help website developers determine best practices used by third-party automotive websites
3) Quantify the relationship between site usefulness and a site’s ability to build loyal visitors and advocates for the site

Next Relevant J.D. Power Report Scheduled for: Get ready for the next release of the Automotive Mobile Site Study (AMS) which is tentatively set to begin fielding on 7/19/2016 (AMS Releases in October)