Survey results highlights:
1) People come to to view auto-related videos
2) Those who have watched videos find the most useful
3) What would make videos better?
4) is the first choice amongst those who watch auto-related videos
5) What would make your first choice in auto video content?
6) Nearly 40% are aware of video reviews
7) Lack of interest is an area of concern
8) People consume and view videos mostly on their computer
9) Auto-related video facts: a) people are willing to tolerate an average of 18 seconds of advertisement before skipping out on the video all together b) when in market for a vehicle, an average of 2 videos were viewed
10) Next to pricing, users find consumer and expert ratings most useful
11) 43% of those who find expert ratings most useful, use for auto-related videos