“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives
Listings inclusions in addition to Listings Desktop Locked Leaderboard: Listings Mobile 320×50, 300×600 / 160×600 / 300×250 (collapses on mobile) & Desktop Superliner (728×200), or Mobile 300×250 in-line.
A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
The Superliner-Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. These ad placements are aligned with listings and garner the strong consumer engagement. Generate awareness for your vehicle or brand with the Superliner
Simplified Native serves to relevant audiences based on Consumer Insights data when ad server shows relevant CAMP client is available. When CAMP client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
CAMP = Cox Automotive Marketing Partnership
Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.