“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives
Listings inclusions in addition to Listings Desktop Locked Leaderboard: Listings Mobile 320×50, 300×600 / 160×600 / 300×250 (collapses on mobile) & Desktop Superliner (728×200), or Mobile 300×250 in-line.
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
Audience PDs available:
Segments:
Search Path (60/30 day):
Loyalists:
Defectors:
The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.
This ad unit is commonly placed above the fold. It is generally a strong performing ad size.
Many KBB ad programs include the Leaderboard.
The Superliner – Shopping Tools Module gives advertisers the opportunity to promote actionable messaging and influence shoppers.
These ad placements are aligned with listings and garner strong consumer engagement. Generate awareness for your vehicle or brand
with the Superliner.
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
Impressions are non-guaranteed, subject to price competition
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction:
Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness
The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal
Clicks-through to OEM site
Impressions are non-guaranteed, subject to price competition
The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall. The 300×250 is available to run on mobile as either a 300×250 or 300×50.
This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong performing ad size.
Many KBB ad programs include the Adaptive Responsive MREC.
Upgrade Options for Medium Rectangle Templates –
T1/National Retention Medium Rectangle — Lifestyle:
The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit features a powerful combination of lifestyle imagery and research tools. This potent tandem creates a favorable perception of your brand by influencing emotion through photography while maximizing opportunity to drive shopping actions.
T1/National Retention MREC — Research Tools:
The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
T2/Regional Retention MREC — Featured Deal Incentives:
The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.
This particular ad unit features a combination of imagery and strong messaging. This tandem powerhouse creates a favorable perception of your brand through photography while maximizing opportunity to drive shopping actions with its bold “Featured Deal” messaging.
The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.
T2/Regional Retention MREC — Incentitives:
The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.
This ad unit is striking in its appearance. Its all-type design creates an “impossible-to-ignore” dynamic that ensures visibility. This approach injects your model into the forefront of consideration with superior incentives.
The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.