Retention exclusivity for all participating models
CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout Ad, Trade-In Calculator
Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center
PRODUCT ELEMENTS
Target audiences based on shopping activity
Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
Ads appear from Cox Auto handles and maintain distinctive brand voice
Exclusive ownership of display banners on landing page
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Cox Automotive Marketing Partnership is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors
People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com
Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Active client insights through a magnified lens on performance key performance indicators (KPIs) for CAMP 360.
Our in-house analytics capabilities allow for visibility to tangible metrics and results driven outcomes. This allows for our partners to have attribution to their advertising campaigns on our leading third-party automotive site.