The Latest Offers is a Native IAB template serves relevant vehicle based on Consumer Insights data.

Available only to CAMP 360 partners. This is a content section designed for the OEM to include relevant content about vehicle features, images, and capabilities to supplement KBB page content in more marketing-friendly format.

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives

Listings inclusions in addition to Listings Desktop Locked Leaderboard: Listings Mobile 320×50, 300×600 / 160×600 / 300×250 (collapses on mobile) & Desktop Superliner (728×200), or Mobile 300×250 in-line.

• Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
• Reaffirm shopper confidence in your brand/model by leveraging the content and data from the Trusted Resource®
• Native styling offers a more seamlessly integrated experience for car shoppers
• Pull-in quotes from KBB.com’s Editorial review articles, Expert Ratings, and our Awards & Accolades

The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data

Audience Onsite Cox Automotive Consumer Insights Platform

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Native IAB templates include: Featured Offers, Headband, Latest Offers, Dynamic Creative – Brand, Dynamic Creative – Shopping Tools Module, Regional Text Link, Tout, Trade-In Calculator, Vehicle Recommendation, Locked Leaderboard

Exclusive Retention Onsite

Cox Automotive Marketing Partnership is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

HIGHLIGHTS

• Enhanced product page experience
• Retention exclusivity for all participating models
• CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

• IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout Ad, Trade-In Calculator
• Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center

PRODUCT ELEMENTS

• Target audiences based on shopping activity
• Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
• Ads appear from Cox Auto handles and maintain distinctive brand voice
• Exclusive ownership of display banners on landing page

Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors

People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com