Adaptive/Responsive Native integration/ sponsored placement located next to the start of the Owners experience
The Native Owners Sponsored Content Module provides the OEM with the choice of two unique, native-looking design options to capture motivated, in-market shoppers along the Owners path, one of the most highly trafficked on KBB.com.
Option A: feature vehicle image, name, tag line, logo and call-to-action
Option B: the feature vehicle image within a Thought Bubble icon, name, tag line, logo and call-to-action
This high profile, cross-platform solution is located directly adjacent to the start of the Owner’s experience. This “can’t miss” positioning injects your model into the consideration set of shoppers at the beginning of their journey. A call to action drives leads by linking to OEM’s desired destination page or to the vehicle description page on KBB.com.
People who begin their search for a new car visit KBB first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere
Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB
Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.
Leverage competitive Native trade-in creative to intercept shoppers known to be in-market with a vehicle to trade. The Trade-In Calculator will calculate the potential net cost for a new vehicle using MSRP less the KBB estimated trade-in value* based on vehicle condition or owner determined value, down payment, loan term, and interest rate. *Not available in all states.
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
Impressions are non-guaranteed, subject to price competition