The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.
Grow awareness and consideration across KBB cycle paths
Connect with KBB’s quality in-market audience cost-efficiently
Choose your audience for greater relevance to your campaign message
Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
Run of Motorcycle
Run of Personal Watercraft
Run of Snowmobile
Flexible options allow for increased impressions during key weeks or months and/or sustaining support
Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness
The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal
Clicks-through to OEM site
Impressions are non-guaranteed, subject to price competition
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction:
An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with CPM floor
Inventory is available to buyer after all direct and Preferred Deals
Google/GAM integration AdX
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
IAB ad sizes listed on site for both Autotrader and KBB
Targeting is NOT available
Programmatic Benefits include
Leverage automation to execute the media buying process in real time
COX Automotive has integrations with multiple ad tech partners
Clients have flexibility to select from multiple programmatic strategies
Audience Extension Video creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
the Facebook platform, including Instagram – Audience Extension Display
YouTube
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
Intenders
Make & Model
Trade-In
Competitors
Can filter by new, used, and Certified Pre-Owned (CPO) shoppers
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following video sizes apply:
Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
Non-guaranteed inventory with CPM floors
Data opportunity on buy-side only
Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.
Pricing: CPM Floors
Adaptive/Responsive Native integration/ sponsored placement located next to the start of the Owners experience
The Native Owners Sponsored Content Module provides the OEM with the choice of two unique, native-looking design options to capture motivated, in-market shoppers along the Owners path, one of the most highly trafficked on KBB.com.
Option A: feature vehicle image, name, tag line, logo and call-to-action
Option B: the feature vehicle image within a Thought Bubble icon, name, tag line, logo and call-to-action
This high profile, cross-platform solution is located directly adjacent to the start of the Owner’s experience. This “can’t miss” positioning injects your model into the consideration set of shoppers at the beginning of their journey. A call to action drives leads by linking to OEM’s desired destination page or to the vehicle description page on KBB.com.
Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.
Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/
People who begin their search for a new car visit KBB first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere
Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
Impressions are non-guaranteed, subject to price competition