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Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

Audience PDs available:

Segments:

Search Path (60/30 day):

Loyalists:

Defectors:

 

The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall. The 300×250 is available to run on mobile as either a 300×250 or 300×50.

This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong performing ad size.

Many KBB ad programs include the Adaptive Responsive MREC.

Upgrade Options for Medium Rectangle Templates –

T1/National Retention Medium Rectangle — Lifestyle:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a powerful combination of lifestyle imagery and research tools.  This potent tandem creates a favorable perception of your brand by influencing emotion through photography while maximizing opportunity to drive shopping actions.

T1/National Retention MREC — Research Tools:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

T2/Regional Retention MREC — Featured Deal Incentives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a combination of imagery and strong messaging.  This tandem powerhouse creates a favorable perception of your brand through photography while maximizing opportunity to drive shopping actions with its bold “Featured Deal” messaging.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

T2/Regional Retention MREC — Incentitives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This ad unit is striking in its appearance.  Its all-type design creates an “impossible-to-ignore” dynamic that ensures visibility.  This approach injects your model into the forefront of consideration with superior incentives.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Audience Targeting is available in IAB universal ad sizes at this time.

Impressions are non-guaranteed, subject to price competition

 

Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness

The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal

Clicks-through to OEM site

Impressions are non-guaranteed, subject to price competition

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

 

Programmatic Benefits include

 

Audience Extension Video creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

Cox Auto audience can also be combined with Facebook targets to include:

Demographics: Age, gender and spoken language

Location: Where the user lives or current location

Connections: Users who like certain pages and their friends

Behaviors: Find customers based on the things they do on and offline

Interests: Choose from hundreds of categories like movies, sports and shopping

The following video sizes apply:

People who begin their search for a new car visit KBB first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere

Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB