Time frame: Jan. 13 through Jan. 19, 2016
Time frame: Jan. 13 through Jan. 19, 2016
Gen Z teens are digital natives, but place high value on face-to-face interactions
Advertisements and social media are more influential over Gen Z’s decisions
Measuring the impact of automotive advertising during the Super Bowl. Kelley Blue Book Big Game Automotive Advertising Results – Survey, 2016. Insight to Super Bowl commercial views impacts to digital site traffic and outlines the favorite commercial rankings.
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The purpose of this research, therefore, is to understand how consumers use different sources of information and how the sources impact them across a variety of product categories at each stage of the purchase process. Results of the in-lab study show that expert content—credible, third-party articles and reviews—is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.