Survey results highlights:
1) People come to KBB.com to view auto-related videos
2) Those who have watched videos find KBB.com the most useful
3) What would make KBB.com videos better?
4) KBb.com is the first choice amongst those who watch auto-related videos
5) What would make KBB.com your first choice in auto video content?
6) Nearly 40% are aware of KBB.com video reviews
7) Lack of interest is an area of concern
8) People consume and view videos mostly on their computer
9) Auto-related video facts: a) people are willing to tolerate an average of 18 seconds of advertisement before skipping out on the video all together b) when in market for a vehicle, an average of 2 videos were viewed
10) Next to pricing, KBB.com users find consumer and expert ratings most useful
11) 43% of those who find expert ratings most useful, use KBB.com for auto-related videos
The 9 most important insights for tech and media in 2016
1) The average American spends more time on tech and media than work or sleep
2) Messaging will blow past social networks as the dominant media activity
3) The next big winners in streaming audio are already (quietly) here
4) The long-awaited cord cutting moment is still far off
5) There is a “cable killer” coming, but it won’t look like you expect
6) E-sports and wagering will change the game in gaming
7) Good luck getting rich in the app store
8) These companies are grabbing all the money in consumer tech and media
9) One simple way to predict what tech and media players will do next to compete
Example slide headlines:
Nearly 4 in 10 KBB.com Shoppers are open to purchasing used
85% of KBB.com Shoppers are primarily interested in purchasing new
6 in 10 KBB.com Visitors are open to purchasing different makes during their research
KBB.com is the most visited third-party site among online auto shoppers
Pricing and Vehicle Research Tools were the most useful content to shoppers who favor KBB.com
Competing for the connected customer – perspectives on the opportunities created by car connectivity and automation
Executive summary
Competing for the connected customer – perspectives on the opportunities created by car connectivity and automation
The purpose of this report is to offer a perspective on the value that is going to be enabled by increasing in-car connectivity and automation. Based on extensive consumer and executive surveys across three geographies (Asia, Europe, and North America), we outline the impact of connectivity and automation on the automotive industry, and discuss potential strategies for automotive industry incumbents and newcomers alike.
Capgemini’s Cars Online 2014 study presents the headline findings from our annual automotive consumer research. The survey data gives rise to important insights about consumers’ expectations and desires—insights you can adapt and apply to achieve better business outcomes.
Generation Connected is about:
INFORMATION
1) The Internet turns shopping into an anywhere, anytime activity
2) Social media matters
CHOICES
3) Interest in buying a car online is increasing (but with conditions)
4) Shoppers want flexibility in buying options
5) The idea of not owning a car remains attractive among consumers
COMMUNICATION
6) Familiarity breeds desire for connected cars
7) Generation Connected has a big appetite for contact – throughout the lifecycle
The KBB Car Sharing Study seeks to understand the impact of Ride-sharing and Vehicle-sharing on vehicle ownership, future purchase intent and current and future transportation habits. The study objectives were to assess the awareness and use of Ride/Car Sharing services, to identify need states and occasions where car sharing services may be used as well as the impact on traditional transit options.