BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.
Gauge consumer awareness of the diesel emission standards issue from September 2015
Understand consumers reactions towards the issue and Volkswagen AG
Identify the impact the issue has on current and potential owners of Volkswagen vehicles
See if the actions taken by Volkswagen so far are sufficient among consumers
Survey results highlights:
1) People come to KBB.com to view auto-related videos
2) Those who have watched videos find KBB.com the most useful
3) What would make KBB.com videos better?
4) KBb.com is the first choice amongst those who watch auto-related videos
5) What would make KBB.com your first choice in auto video content?
6) Nearly 40% are aware of KBB.com video reviews
7) Lack of interest is an area of concern
8) People consume and view videos mostly on their computer
9) Auto-related video facts: a) people are willing to tolerate an average of 18 seconds of advertisement before skipping out on the video all together b) when in market for a vehicle, an average of 2 videos were viewed
10) Next to pricing, KBB.com users find consumer and expert ratings most useful
11) 43% of those who find expert ratings most useful, use KBB.com for auto-related videos
Luxury Shopper Study by the KBB Strategic Insights team.
Study goals: define the luxury audience: what are the demographic differences, what are the psychographic differences, how likely are shoppers to switch brands. Shopper perceptions are also evaluated, such as which brand is top of mind for luxury, does price point define a brand, does brand affect vehicle image, car a brand be both a luxury and non-luxury.