Gen Z teens are digital natives, but place high value on face-to-face interactions

Advertisements and social media are more influential over Gen Z’s decisions

Time frame: Jan. 13 through Jan. 19, 2016

Insights include: purchase time frame, cross-shopping/reverse cross-shopping, loyalty comparisons, defection trends, page view consumption by brand

Accelerator program drove a significant amount of shoppers to Chevy.com

Homepage placements accounted for 25% of the shoppers driven to Chevy.com

The rest of the campaign’s placements accounted for 75% of the clicks to Chevy.com

Mobile delivered over 79K ad activities, and the campaign overall delivered over 334k activities

Creative execution mentions:
1) New de-fogger reveal placement is highly engaging
2) New Car Tablet Experience generated large increases in shopping behavior and interactivity
3) Showroom placement allowed users to engage with new styling
4) Profile view allowed users to interact with new wheels
5) On the Homepage, shoppers were attracted to the price point

This research provides knowledge to Nissan key competition, popular vehicle segments, and shopping behaviors on KBB.com.

Chevrolet Market Review: prepared for Agency 720 and updated for CDK Global

Provides a state of the market, KBB.com site trends and segment traffic trends

BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.