Study Objectives
1) Measure the usefulness of third-party automotive websites in terms of meeting the needs of consumers shopping for a new or used vehicle
2) Help website developers determine best practices used by third-party automotive websites
3) Quantify the relationship between site usefulness and a site’s ability to build loyal visitors and advocates for the site
Next Relevant J.D. Power Report Scheduled for: Get ready for the next release of the Automotive Mobile Site Study (AMS) which is tentatively set to begin fielding on 7/19/2016 (AMS Releases in October)
The 9 most important insights for tech and media in 2016
1) The average American spends more time on tech and media than work or sleep
2) Messaging will blow past social networks as the dominant media activity
3) The next big winners in streaming audio are already (quietly) here
4) The long-awaited cord cutting moment is still far off
5) There is a “cable killer” coming, but it won’t look like you expect
6) E-sports and wagering will change the game in gaming
7) Good luck getting rich in the app store
8) These companies are grabbing all the money in consumer tech and media
9) One simple way to predict what tech and media players will do next to compete
Example slide headlines:
Nearly 4 in 10 KBB.com Shoppers are open to purchasing used
85% of KBB.com Shoppers are primarily interested in purchasing new
6 in 10 KBB.com Visitors are open to purchasing different makes during their research
KBB.com is the most visited third-party site among online auto shoppers
Pricing and Vehicle Research Tools were the most useful content to shoppers who favor KBB.com
Competing for the connected customer – perspectives on the opportunities created by car connectivity and automation
Executive summary
Competing for the connected customer – perspectives on the opportunities created by car connectivity and automation
The purpose of this report is to offer a perspective on the value that is going to be enabled by increasing in-car connectivity and automation. Based on extensive consumer and executive surveys across three geographies (Asia, Europe, and North America), we outline the impact of connectivity and automation on the automotive industry, and discuss potential strategies for automotive industry incumbents and newcomers alike.