Driving Demand - Blog

A 360-degree view of the OEM digital marketing landscape.

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Always On: The Cumulative Power of Editorial Content

Mar 15, 2022
Jason Allan, Cox Automotive Director of Editorial

When it comes time to buy a new car, most of us will spend hours upon hours seeking the best answer to a simultaneously simple and daunting question: Which car […]

How Chip Shortages Changed the New Car Buying Journey

Jan 19, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]

Taking the Guesswork Out of Your Digital Strategy

Jan 1, 2022
Angela Drake, Cox Automotive Senior Research Manager

The Cox Automotive Research and Market Intelligence team is excited to announce the latest Digital Influence Study results. I recently had the pleasure of presenting these findings during an AIADA AutoTalk webinar, […]

Our Experts Weigh In: 2022 Predictions and Trends for the Automotive Industry

Dec 15, 2021
The CAMP 360 team

2021 was wild. Between inventory shortages, changing consumer behaviors, and the ongoing pandemic, the team at Cox Automotive is looking ahead to what’s in store for 2022. Our recent webinar focusing […]

The Path to EV Adoption is Paved with Brand Loyalty and Content Marketing

Nov 16, 2021
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager

2021 Path to EV Adoption Study In addition to the microchip shortage and other industry challenges, there is major buzz around the future of electric vehicles and accelerated adoption rates. Auto manufacturers are launching more EVs, opening more factories, […]

Four Things to Know about Car Shoppers and the Ongoing Microchip Shortage

Oct 27, 2021
Kevin LeSage, Cox Automotive Marketing Director

Cox Automotive conducted research1 in August to understand how the chip shortage is impacting car buyer behavior; we compared our findings to research completed in April, as chip shortage impacts were first realized. As you’re thinking about how 2022 strategy and planning, […]

Five Reasons OEMs and Agencies Should Partner with CAMP 360

Sep 21, 2021
Tiffany Kudo, Cox Automotive Senior Manager Product Management

What is CAMP 360, and how CAMP 360 partners with OEM marketing teams and ad agencies to optimize digital marketing strategies to reach the right shopper at the right time with the right message.

CAMP 360 6-Month Retrospective

Aug 31, 2021
Kenita Johnson, Cox Automotive Director of Analytics

The past six months have continued to show us that there will always be another surprising market change or challenge. As I think back on the first six months since our launch, CAMP 360 continues to help solve complex business problems to help clients reach the right customer more efficiently than ever.

Balancing car buyer expectations and data privacy changes in automotive marketing

Jul 19, 2021
Jillian Davis

Welcome to the new normal. Digital marketers are at a crossroads where car buyers’ digital expectations are meeting data privacy regulations and changes — and you need a road map to navigate this tricky and often technical terrain. In […]

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